Recently, the 12th edition of Design Shanghai officially opened its doors for a four-day run at the Shanghai World Expo Exhibition & Convention Center.HURMAR made its exhibition debut with the theme “The Storage Designer,” presenting a systematic spatial narrative that sparked a dialogue on storage order and lifestyle.

At this exhibition, HURMAR showcased its products through real-life scenarios, bringing storage back to everyday living.

The booth drew high attention, with many visitors gaining a deeper understanding of HURMAR’s design logic for home storage through hands-on experience and conversation.

The essence of order
Is the gentle mastery of daily life

We have always believed that a truly warm space must be one that is carefully arranged.

True design never tries to stand out.It hides in movement, blends with structure, and restores rhythm through order.Without loud form, it brings calm and ease — an invisible power that speaks loudest.

HURMAR integrates systematic storage logic into the space, allowing users to perform every action without hesitation—no need to think about where items are, how to retrieve them, or whether they are easily accessible. This creates a natural and tacit understanding that requires no explanation.

Ergonomics
Is understanding and consideration

Behind every storage system lies a study of daily life. At HURMAR, we believe ergonomics isn't just about data—it's about design shaped by a deep understanding of how people live.

From the planning of movement lines to the operational height, from the way of opening and closing to the logic of classification, HURMAR takes "comfortable use" as the core of its storage system design, ensuring that no movement is redundant and no retrieval feels laborious.

These "invisible" details are the hallmark of a mature storage system.

Not just about design

But about people

HURMAR has always built its products with a "systematic thinking" rather than a "single-product thinking" approach, and interprets high-end customized storage by following the "human-centric philosophy" instead of "material stacking".

At this year's Design Shanghai, HURMAR did not pursue short-lived visual amazement. Instead, it presented a spatial structure that allows for deep breathing, a living rhythm that resonates, and an order logic that can be extended.During the four-day exhibition, we listened, communicated, and recorded, while continuously being inspired and responded to. This was a silent yet profound encounter, a resonance of storage concepts.

We feel deeply gratified and are more determined to move forward in our mission — to let the invisible design support the visible life, and to make high-end customized storage truly integrate into people's real daily lives.

Storage isn't the goal, it's about honoring your life.

HURMAR looks forward to crossing paths with you again in the future.