Recently, HURMAR, together with MAX. DESIGN invited designers from all over the country to jointly hold a seminar focusing on the core competence of designers at HURMAR Foshan Operation Center.

As the keynote speaker of this lecture, Mr. Xie Xiaotao, founder of MAX. DESIGN, not only analyzed the daily challenges faced by designers but also sparked an in-depth reflection on the evolving role of designers with his unique perspective.

MAX

Founded in 2009, MAX. DESIGN is one of the representatives of contemporary space aesthetics design in China, and also a pure design company with full-case delivery service. 

It has won a number of domestic and international design awards, including APIDA Asia-Pacific Interior Design Award, A'DESIGN AWARD in Italy, and PI Design Award in North America, etc. Its design business covers residential, villa, commercial, office and other fields, and is committed to serving the presentation of the final effect through the mode of horizontal integrated design integration.

In the new digital era, where the flow of traffic dividends is gradually diminishing, consumer demands are evolving rapidly, and industry competition is becoming increasingly fierce.

Mr. Xiao Tao Xie, founder of MAX. DESIGN, highlighted during the lecture that such a backdrop places higher demands on designers: not only must they keenly perceive these changes, but they must also deeply understand the value of long-termism.

Outstanding designers know how to expand a client’s thought process through insightful questioning—not merely asking “What do you need?” but instead guiding them to reflect on “How do you want to live?”

In this process, designers must reflect on their boundaries of expertise while identifying their unique ecological niche.

In an increasingly complex market landscape, designers should reposition themselves, crafting a more symbolic and distinctive personal brand identity (IP) and pursuing long-term growth through strategic planning.

This approach is not only a forward-looking perspective on the future of the design industry but also a profound redefinition of the designer’s individual role.

Every collision of ideas is an opportunity for designers to push boundaries and explore limitless possibilities.

In the future, home design will continue to evolve toward greater personalization and diversity, and the role of designers will become increasingly multifaceted. Designers are not only communication experts, need analysts, and space strategists but also storytellers of emotion.

The collaboration between HURMAR and MAX. DESIGN is not merely an event—it is a profound redefinition and exploration of the designer’s role.

Looking ahead, HURMAR is eager to walk alongside designers, jointly driving the fusion of creativity and execution, and injecting home design with more innovation and boundless possibilities.